Clitheroe, Lancashire
Ipswich Historic Lettering: Clitheroe2024 image courtesy David Gaylard

14-16 King Street
A SEPECIALITY'
Spotted by David Gaylard, this rendered side gable bears the lettering:
'THE NEW JACKET
&
COSTUME CO.
MOURNING ORDERS
A SPECIALITY

'The Textile Clearing House' operated from this address during the 1940s, selling curtain textiles. Later 'Oddie's Textiles' operated from the same shop, selling dress fabrics, towels, flags, coats and more during the early 1950s (source: The Clitheroe Advertiser and Times).
It appears that previous businesses advertised in the same way – perhaps under that layer of white paint. There is a faint graphic flourish rising up behind 'THE' in the first line; also evidence of a large 'O' which may have stood for 'Oddie's'. To the right of the flourish, and in decorative letttering: 'SEE...' Other fugitive shapes and possible characters can be discerned. Large brown, serif'd capitals run behind. 'Mourning orders' possibly reading 'W. HARTLEY'(?).
Ipswich Historic Lettering: Clitheroe
Interestingly, the premises were still occupied by a designer clothing store in 2020. Perhaps a rare example of similar trades operating from the same address over a considerable time – and under different proprietors.
[Information from: LancsLive]



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