111 Bramford Road
The largest house number in Ipswich?

Ipswich Historic Lettering: 111 Bramford Rd 12016 images
At the corner of Sirdar Road and 113 Bramford Road is a former bakery with a former newsagent next door at number 111 Bramford Road. Somebody, spotting that one would need only one stencil for the job, decided to paint the building number nicely spaced on the red brick and using the brick courses to determine the numeral height – they are big (6 courses deep). It worked so well, they repeated the trick on the other side of the window.
Ipswich Historic Lettering: 111 Bramford Rd 4   Ipswich Historic Lettering: 111 Bramford Rd 3
Typical. We make a special trip down to Bramford Road (not far from the W. B. Kerridge sign) and they've covered up part of it with an estate agent's board. For another example see Woottons).
Ipswich Historic Lettering: 111 Bramford Rd 2
Ipswich was once served by a whole string of small bakery shops owned by Newstead's, served by bread baked in their own factory on Whitehouse Road. When the business collapsed (late 1980s?), the bakery shops closed and, eventually, the facory was demolished and still stands beside Norwich Road as a range of condrete platforms. A handful of the shops reopened as independent bakeries and this is one of them. It's nice that it retains its gable Hovis advertisement with gold, curved section capitals standing out in relief against a green background. A familar sign for decades throughout Britain in different configurations, although I never really liked the taste of this mass-produced 'wholemeal' sliced bread.The brand name was coined in 1890 by London student Herbert Grime in a national competition set by S. Fitton & Sons Ltd. (large millers in Macclesfield) to find a trading name for their patent flour which was rich in wheat germ. Grime won 25 when he coined the word from the Latin phrase 'Hominis Vis': 'the strength of man'. One wonders how much Mr Grime would have earned if he'd been on a royalty.

Ipswich Historic Lettering: 111 Bramford Rd 52021 image
Both addresses eventually became a European grocery shop, but the signs are still in place to remind us of earlier history.

Also in Bramford Road, possible traces of the early cable television system British Relay. See our Street furniture page for images.

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2004 Copyright throughout the Ipswich Historic Lettering site: Borin Van Loon
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