House naming and numbering
Ipswich Historic Lettering: Clarence House    Ipswich Historic Lettering: 111 Bramford Road
This area of social history is of great interest to Ipswich Historic Lettering.

Who lives where?
In medieval times, the manorial system of Lords of the Manor, Sheriffs (Shire Reeves) and villeins and serfs, the strict class system resulted in little or no social mobility. There was no postal system, of course, so ‘everyone knew everyone’ – if you were wanted, you were easily found. In later village life, if you wanted to find a John Worthington, you would be directed to John Worthington’s cottage. At a pinch, you would ask some person in authority, such as the local vicar. Such word-of-mouth identification ran into problems following the Enclosure Acts, mass migration to towns, then cities, and increasing density of buildings. The Industrial Revolution affected much more than industry. Urban and later sub-urban living developed.

Naming of buildings
At first, houses/addresses were given names to help identification of a dwelling, workshop etc. Many buildings in Ipswich still carry their name plaques, whether it be Parade Field Terrace (Belvedere Road) or Morpeth Villa (Alpe Street). Posties tended to know well their delivery patch, so could usually find people within a named terrace fairly easily. Unnamed houses were perhaps known to them as 'the bungalow up the track by the bowling green' (or similar). However, that solution could only go so far.
House names, where they exist as lettering on gate-posts or on plaques built into the brickwork, are seldom used these days – a matter of regret, perhaps.

Numbering of buildings
The house-numbering from the 18th century followed the ever-increasing density of housing and was intended to simplify the location of a person’s home.

The Postal Museum is a great online resource on this area of interest (see Links for their homepage). However, their page on house numbering makes virtually no refernce to the importance of house names. We show below the pith of their page on house numbering, which contains valuable information not found elsewhere. Notably, the body which decided on the allocation of house numbers was the local authority.


House numbering from The Postal Museum website.

'What did posties do before houses had numbers?
Before house numbers, businesses used illustrated signs to show people where they were, for example, a dragon for an apothecary (the equivalent of a pharmacy today). However, when sending post people had to rely on describing the address as best they could. Over time, the need for house numbers became increasingly clear. In London, one of the first recorded instances of a street being numbered is Prescot Street in Goodman’s Fields in 1708. By the end of the century, the numbering of houses had become well established and seems to have been done on the consecutive, rather than the odd and even principle which we know now.

'None of this was regulated and numbering systems varied even in the same street. For example, about 1780, Craven Street in the Strand had three sets of numbers. Street names were also confusing, in 1853 London had 25 Albert and 25 Victoria Streets, 35 King and 27 Queen Streets, 22 Princess and 17 Dukes Streets. There were irregularities everywhere, and the naming of streets and parts of streets was left to the idiosyncrasy or whim of the owner.

'Just imagine the difficulties for the postmen trying to deliver letters! It didn’t help that there was also no standard way of addressing a letter, so posties would also have to deal with addresses like this:
"To my sister Jean Up the Canongate, Down a Close, Edinburgh. She has a wooden leg."
Postman’s work rules included the instruction to make every effort to find the correct address by asking people on their route. When delivery was not possible, letters were returned to the so-called ‘Dead Letter Office’, where staff would try to decipher the letters and find the correct address. This still happens today, in a huge warehouse in Belfast (the office goes by a different name nowadays!).

'Pressure to regulate house numbers came from the Post Office
There was no regulation of house numbers until 1855 with the passing of the Metropolitan Management Act. For the first time, the power to control and regulate the naming and numbering of streets and houses were set out in law and given to the new Board of Works. Under pressure from the Post Office, the Board started work in 1857 on the simplification of house numbering and street names by working through a hit list of the most confusing streets given to the Board by the Post Office. In the same year, London was split into ten districts giving each a code, for example, EC (Eastern Central), WC (Western Central). This was the very early beginnings of what became the postcode. However, postcodes, as we know them, were not introduced until the 1960s-1970s.

'There was some public resistance to changing street names and numbers but, by 1871, 4,800 street names had been changed and 100,000 houses renumbered in London. Even so, it took some time for the use of house numbers to become established with the public.
Postal reformer, Rowland Hill, wrote that:
"On arriving at a house in the middle of a street, I observed a brass number 95 on the door, the houses on each side being numbered respectively 14 and 16. A woman came to the door, when I requested to be informed why 95 should appear between 14 and 16; she said it was the number of a house she formerly lived at in another street, and it (meaning the brass plate) being a very good one, she thought it would do for her present residence as well as any other."

'The mammoth task of renumbering and renaming streets continued into the 20th century. Although house numbering is still decided by local authorities across the UK, there is a booklet here in the archive called GPO Notes on Street Naming and Numbering of Premises (January 1966, POST 17/159), which says:
"The Post Office has no power to insist upon the use of house numbers and street names in postal addresses but once Local Authorities, in fulfilling their statutory authority, complete the task of naming of streets, numbering of premises and insisting upon the exhibition of numbers a great deal can be done by the Post Office in persuading users of the post to help."
 
'The Post Office certainly lived up to this aim, running numerous publicity campaigns over the years, persuading people to address their post correctly. The archive contains many posters and leaflets on this subject. House numbers have transformed the job of delivering our post, especially with all the online shopping we do now. Just imagine being a postie these days without house numbers!'


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